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1 New Products Management Fourth Edition

Crawford, C. Merle
0256121524 / 9780256121520
U.S.A., Richard D Irwin, 1993, Hardcover, Very Good

Book, Very good condition. Minimal writing. New Products Management Fourth Edition By Crawford, C. Merle Product Description In every organization there is a group or person who deals with the task of getting new goods and services on to the "market". This book looks at the total task - strategy, concept, generation and evaluation. Product Details Hardcover: 528 pages Publisher: Richard D Irwin; 4th edition (September 1993) Language: English ISBN-10: 0256121524 ISBN-13: 978-0256121520 Product Dimensions: 9.8 x 7.8 x 1.2 inches 
Price: 9.99 USD
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